In Season 2 of the Muse Creative Awards, the Black-owned company emerged a dual victor. The brand identity project that earned the company this victory was led by its Founder, Lisa Hurley, and created by Rose Reynolds, Creative Director of RoseReynolds & Co.

The Great Exhale’s new logo is not just a design; it’s a narrative. The bespoke Exhale typeface, combined with a soothing palette of green hues, encapsulates the essence of the brand.

The new design showcases a signature brand mark, bespoke word mark, and an updated color palette. The brand colors include brown as a nod to the community the company serves, and green to signify the brand's commitment to supporting their members' healing, evolution, and relaxation.

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The Great Exhale™, A Soft Space for Black Women, Launches On Juneteenth